In a Nutshell

Want to promote your products? Show how your products can enrich the lives of consumers, with the use of your offerings.

Advertisements may not always work. It takes a neutral endorsement to capture consumer attention and interest.

Press releases help to advertise your products and services in a more professional manner, in addition to promoting awareness of your company and other services.

CASE STUDIES : MIZKAN

Product Public Relations/ Launch

Client Information

Mizkan, the number one leading manufacturer of condiments and sauces for sushi in Japan, wanted to increase its presence in Singapore.

In line with that, the company also aims to show that fresh and delicious sushi can be made in a few simple steps with the use of their products.

The Challenge

DC Samuel Public Relations was engaged to assist Mizkan in realising their aim to promote brand and product awareness in Singapore.

The Solution We Provided

Through communications with the media, DC Samuel Public Relations presented a three tier approach that would help Mizkan in its efforts to boost brand presence. With instructional DVDs, users can now benefit from the knowledge of making impressive sushi in just a few steps, all with Mizkan’s versatile range of products. Several press releases and articles that promoted sushi as a healthy snack were also arranged for.

The Outcome

With the press coverage and information offered to consumers, Mizkan gained from increased awareness and interest to their products, translating into greater market share.

NewMan Magazine, July 2007 Issue

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