In a Nutshell

With every move you make, it pays to inform your customers so that they can be updated of your activities.

This helps to promote continued interest in your activities, as well as patronage.

Do not be afraid to showcase your specialities – inform the public so that they can try it for themselves

CASE STUDIES : PIECE OF MINE

Public Relations and Events Hi- Lifestyle

Client Information

Having recently relocated its home boutique to Mohamed Sultan Road, the owners of Piece of Mine sought to organise an event to inform the customer base of the relocation, with reaching out to new markets as another objective. Tied up with logistical and administrative concerns, the owners found it extremely difficult to plan for, and execute the event on their own.

The Challenge

DC Samuel Public Relations was tasked with the responsibility of planning and organising the event, which was not only aimed at increasing awareness of brand, products and services, but also to enhance relationships with existing clients, and building relationships with new clients.

The Solution We Provided

DC Samuel Public Relations embarked on a movement to create a greater awareness of Piece Of Mine's presence in the market. This was achieved through press releases and special mention features in magazines read by individuals who appreciate the finer things in life, such as Home & Décor, Wine and Dine, Prestige Magazine and Singapore Tatler.

The Outcome

Attendees of the botique opening event had the opportunity to feel and touch the products on display in the sprawling 2500 sq foot home botique of Piece of Mine. Many of them took interest in the products on offer, and ended up walking away with pieces of their own. In addition, the media exposure generated a large amount of consumer interest, resulting in an exponential increase in the knowledge and interest for the boutique's products ands services.

Prestige Magazine, June 2007 Issue

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16 Mohamed Sultan Road,#04-01
Singapore 238965
Email: pr@dcsamuel.com

Tel: +65 6836 6250
Fax: +65 6836 6165