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In a Nutshell

Have an event? Remain focused on planning for the event, and let us handle the public relations.

Communication is important. After allthe planning and hard work, it makes sense to ensure your target audience knows about your event.

Press releases in the various media reach out to your intended market. More of your target audience can be reached through the use of media.

CASE STUDIES : WINCOR NIXDORF

Multi- National Company Manufacturing

Client Information

Wincor Nixdorf, a major provider of services and solutions in the banking and retail arena, had in mind to organise a seminar to share with retailers, service providers and operators useful knowledge and information, as well as to showcase their diverse range of products and solutions.

The Challenge

DC Samuel Public Relations was tasked to create awareness for the event amongst the various media, so as to reach out to Wincor Nixdorf’s intended target. Press releases and publicity materials had to be created for the interest of public education. In addition, she was also responsible for the handling out of the logistics (venue, equipment and refreshments) and was required to be on site to ensure that the event progressed as planned.

The Solution We Provided

With a clear direction in mind, DC Samuel Public Relations set about to inform the market of this event. Press releases and write-ups were featured in both business and technological media such as The Business Times, e- marketing channels, mediabuzz and others. This ensured the relevant market and decision makers were informed about this event and made aware of how this seminar could greatly enhance their business operations.

The Outcome

With the intended target consumers informed about the event, great awareness and public interest about the seminar was generated. With proper planning, publicity and coverage, Wincor Nixdorf was not only able to reach out to its intended market, but was also successfully portrayed as a socially responsible MNC that was willing to educate and help businesses prosper.

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Business Times (21st Dec 2006) / Smart Investor


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