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Client Name: Mizkan
Background of Client:
Mizkan, the number one leading manufacturer of condiments and sauces for sushi in Japan, wanted to increase its presence in Singapore. In line their primary objective, the company also aims to show that fresh and delicious sushi can be made in a few simple steps with the use of their products.
DC Samuel was engaged to assist Mizkan in realising their aim to promote brand and product awareness in Singapore.
Our Solutions:
Media Relations
Through communications with the media, DC Samuel presented a three tier approach that would help Mizkan in its efforts to boost brand presence. With instructional DVDs, users can now benefit from the knowledge of making impressive sushi in just a few steps, all with Mizkan’s versatile range of products. Several press releases and articles that promoted sushi as a healthy snack were also arranged for.
Summary:
With the press coverage and information offered to consumers, Mizkan gained from increased awareness and interest to their products, translating into greater market share. |
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| Media Coverage: |
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| NewMan Magazine, July 2007 Issue |
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Woman’s Weekly, August 2007 issue |
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