Client Name: Samwoh Group of Companies
Background of Client:
Incorporated in Singapore in the early 1970s as a transport and logistics company, Samwoh has grown to be an industry leader in the supplies of precast concrete and paving solutions. Today, the Samwoh Group of companies consists of an enviable formation of companies.
However, the size of the organisation made it difficult to ensure a consistent brand image that would truly reflect the strength and unity of the company. In addition, the organisation wanted a new image that would not only convey a strong sense of assurance, but also reflect their continual policy of moving ahead with the times.
DC Samuel was thus tasked with the responsibility of revamping the Samwoh brand without the dilution of their strengths and values. In addition, all the collaterals had to be synergised to portray a consistent image.
Our Solutions:
With a clear direction in mind, DC Samuel put into place a theme and image that would accurately reflect Samwoh as a united, strong and forward looking organisation.
Branding and marketing collaterals were redesigned, and synergised for a unified look. Such collaterals included the corporate logo, corporate profile, name cards, and office collaterals.
Polo T- Shirts, Golf Caps and Red packets were also designed to foster greater unity, and develop a sense of belonging amongst employees from the various divisions.
Summary:
With the brand new image, logo and the use of vibrant colours, the Samwoh brand reflects innovation, power, strength and coveys the company’s intention to adapt with the changes in time while retaining its founding values of customer orientation and integrity. The red packets in particular, have earned much positive attention with the striking use of gold and traditional red in a contemporary package. |
