Client Name: Sultans of the Seas (Maldives)
Background of Client:
Sultans of the Seas is a tourism-related corporation based in the Maldives. Established in 2002, it is already ranked as the most recognised corporate entity in the Maldives, with subsidiaries specialising in Aqua Sports, Cruising, Trading, Marine Taxis, Travel and Fisheries. It also owns the Reethi Rah Resort which is managed by One&Only Maldives.
Due to the large number of subsidiaries it owns, Sultans faced difficulties in portraying a consistent image and brand in its marketing and communications collaterals. There was no clear corporate signature and identity, and that hindered Sultans from breaking into other geographical markets.
DC Samuel was put in charge of managing Sultans’ corporate identity.
Our Solutions:
After meeting with the client to find out what they would like to portray in their corporate identity, DC Samuel immediately set the ideas down to pen and paper. In no time, the Sultans corporate identity, including a brand-new logo and clear guidelines on its use, was conceived.
Summary:
With the brand new corporate logo and identity in place, Sultans of the Seas and their subsidiaries was able to portray a strong, unified corporate image within local and geographical markets, resulting in enhanced market presence for the organisation. |
